We, the Entertainment-Education community, meeting at The Third
International Entertainment- Education Conference for Social Change,
at Arnhem and Amsterdam, The Netherlands, September 17-22, 2000,
commit ourselves to the advancement of the field of Entertainment-Education.
Our commitment to developing Entertainment-Education includes
the following seven positions:
- The synergy of entertainment and education consists of deliberately
combining the joy of entertainment with the empowering potential
of education to achieve social progress for all.
- Ethics in the field of Entertainment-Education should encourage
full and informed participation of all stakeholders, especially
including audiences. Ethical practice is based on appropriate
information and includes careful design and monitoring of
implementation processes as well as societal consequences
of Entertainment-Education projects.
- Theory and practice are based on inclusiveness, diversity,
and a variety of genres, multi-disciplinary theories, methods,
formats, and channels. Theory and practice incorporate intuitive
and scientific modern and traditional approaches, including
folk media, community broadcasting, and emerging technologies.
Theory and practice facilitate transcreational and locally
adaptable formats applicable to individuals and communities.
- We recognize the importance of conducting and sharing research
to the development of the Entertainment-Education field. We
encourage fine-tuning of current research methods and support
new and more comprehensive approaches for formative, monitoring,
and evaluation research. We will set a research agenda that
includes study into the role of performing artists, their
involvement in social subjects, and intended and unintended
- We will expand professional expertise through continuing pre-service
and in-service training and education in related professional
fields as well as the Entertainment-Education sector through
academic and on-the-job training methods.
- Entertainment-Education promotes sound business practices
that will support sustainability, including branding and marketing,
to optimize cost-effectiveness with a fair and equitable financial
return to all participants.
- We agree to develop a network of associates that will facilitate
the exchange of information and materials and that will function
as an advocate for Entertainment-Education. The three organizing
parties of this event here commit to sustaining this network,
establishing and coordinating a Web site, developing a global
distribution system for existing Entertainment- Education
materials, and other initiatives. We will plan for future
meetings amongst our organizations and with other interested
parties; and establish awards to recognize excellence in the
We anticipate that these activities will contribute to the advancement
of the Entertainment-Education field for the benefit of our active
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